Microsoft

Engaging diverse audiences and building strong brand language.

Client

Microsoft

Year

2018-2019

Industry

Technology
Communications
AI

Format

Social media
Advertising
Long-form content
Blog content
SEO
Video scripts

As a creative copywriter at Microsoft 365 Studio, I developed short- and long-form content for advertising, web, social media, paid media, product marketing, blogs, and video scripts for both B2B and B2C audiences. I helped ideate, create, and deliver content for a $25 billion business and integrated marketing team across Office 365 products. In my role, I partnered with a diverse team of senior creatives, designers, and program managers in the studio, as well as with internal business partners, stakeholders, and external agencies.

New product launch: Workplace Analytics for B2B prospects

Microsoft launched Workplace Analytics to empower teams to collaborate and work more efficiently. The Studio was brought in to create the launch moment: an interactive webpage, sales-enabling marketing materials, and a launch video that introduced the product and made an abstract, data-driven concept feel tangible and usable. I provided creative insight and wrote the copy across the campaign.

Interactive webpage: The launch centerpiece: an interactive page that walked visitors through what Workplace Analytics does and why it matters. (The live site has since been retired by Microsoft.)

Sales enablement guide / eBook: I wrote and shaped a long-form, book-style asset designed to move B2B deals forward, adapting the campaign’s core story into something reps could walk prospects through. It’s structured into three chapters: (1) the case for better collaboration habits, backed by HBR and commissioned research; (2) a three-step “discover,” “change,” “measure” framework; and (3) a getting-started path that closes on a direct “contact your Microsoft account representative” call to action.

Launch video: A short film introducing the product and its value to teams. I developed the video script, worked with our production team to shoot and produce b-roll (I even made a cameo!), and helped edit the final cut.